End of season report
Thank you all for your unwavering support throughout this remarkable season, culminating in our long-awaited European triumph. This achievement was not only a testament to the team’s dedication but also to the invaluable contributions and passion of our supporters, and the independent and consistent scrutiny and lobbying of the Trust.
In this end of season statement, we aim to highlight the areas where the Club has positively responded to the THST’s input, demonstrating a commitment to valuing and integrating supporter feedback. We also acknowledge areas where improvements are still needed to enhance the overall experience for Spurs fans.
The following sections provide a comprehensive overview of these aspects, reaffirming our dedication to ensuring that fans remain at the heart of all Club decisions.
What Went Well
Europa League, final and celebrations.
- Collaboration with THST and FAB:
- Ensured fair ticket pricing for European and cup games.
- TIFOs and White Wall:
- Fans united in wearing white and creating stunning visuals with TIFOs, supported collaboratively by the Club and recognised fan groups.
- Scarves for Supporters:
- Provided special scarves for travelling fans to Bodo/Glimt and Bilbao.
- Bilbao FanZone:
- Created an unforgettable event with Club legends, live music, and entertainment.
- Flags and TIFOs:
- Inspirational displays like the “TO DARE IS TO DO’ Tifo at Tottenham Hotspur Stadium v Bodo Glimt and “DARE” Tifo in the final at the San Mames Stadium in Bilbao.
- Stadium screening:
- Acted on THST’s lobbying to improve the screening experience at the stadium for those not in Bilbao.
- Victory and parade:
- Delivered a long-awaited major European trophy.
- Responded to THST’s request to adjust the timing (though not the day) of the victory parade to enable broader participation.
- Organised a parade that showcased the Club’s stature and fanbase, with thanks to resilient staff ensuring safety. An amazing achievement in such a short timeframe.
- Social media and media coverage:
- Outstanding season-long media presence, with special praise for coverage of the Final and celebrations.
- Paul Coyte’s hosting and the media team’s storytelling enhanced every major event:
- Special mentions also to the commentary team led by Rob Daly and Clive Allen along with Ben Haines’ interviews.
- Supporters Club event:
- Provided fans across the country and globally the chance to take photos with the trophy.
Beyond the Europa League
- Consultation and pricing:
- Regular consultation with the Trust/FAB led to a freeze on season and matchday ticket prices.
- Responded to our lobbying, and demonstrations organised by Save our Seniors, to reverse the ban on new senior concession season tickets (with some limitations).
- Reinstated the popular auto cup renewal scheme after overwhelming fan feedback presented by the Trust.
- Governance and values:
- Agreed to the Trust’s “Five Principles for Owners” to protect the unique relationship between the Club and its fans.
- Introduced a touching memorial video to honour deceased members of the Spurs Family. THST were proud to connect bereaved families with this special way of honouring their loved ones.
- Case work:
- A huge amount of individual case work was successfully dealt with by the Trust and supporter services, headed by Jake Heath at Spurs.
- Ticket integrity:
- Following the Trust’s input on large numbers of tickets appearing on secondary sites, targeted misuse of resale sites for key games (e.g., Manchester Utd at home and Liverpool away), enforcing ticket ownership rules.
- Reduced pricing for most home Europa League and Carabao Cup games following Trust input.
Areas for improvement
- Squad investment:
- More robust investment in transfers and wages is needed to fully support the manager and compete on all fronts.
- Leadership communication:
- The manager should not be the sole Club spokesperson—greater visibility and support from senior figures are essential.
- Affordability and fairness:
- Recognise the financial burden on fans, especially those who travel extensively.
- Ensure fair distribution of away tickets and proper use of the loyalty point system.
- Implement rolling QR codes to prevent away fans in home areas.
- Concessions:
- Restore concessions for all cup games.
- Allow concession ticket purchases via Ticket Exchange for children, young adults, and seniors.
- Expand senior concession season tickets to all eligible fans.
- Ticket share:
- Reverse the limitation restricting Ticket Share to Members only or introduce measures to mitigate the impact of the change.
- Parade safety:
- Address reports of crowding and safety concerns during the victory parade.
- Lap of appreciation:
- Allocate sufficient time and space for fans in all stands to be properly acknowledged before players’ families join.
Our commitment
We promise to continue as a critical friend, ensuring fans remain central to all Club decisions.
Because as we all know – football, without fans, is nothing.