Tottenham Hotspur Supporters’ Survey 2025
What the survey says
Our eleventh annual survey, together with the Five Principles surveys, received an impressive 5,202 responses last season, making it the largest independent barometer of Spurs fan opinion. These surveys provide a vital snapshot of supporter views and are essential in shaping our discussions and advocacy with the Club.
The annual survey covers a broader range of questions than the Five Principles survey and the insights collected guide our work, helping us form organisational positions on key issues. We share the results with the Club and regularly reference them in our lobbying and campaigning efforts.
Open to all Spurs supporters — Trust members and non-members, match-going and non-match-going fans, both in the UK and overseas — the survey ran from 5 July to 28 August 2025. This year, it was streamlined to reduce the number of questions and completion time, focusing on the issues supporters have told us are most important.
The breakdown of respondents was as follows:
| THST members | 40% |
| THST non-members | 60% |
| Over 65 | 30% |
| 55-64 | 24% |
| 45-54 | 21% |
| 35-44 | 15% |
| 25-34 | 6% |
| 18-24 | 2% |
| U18 | 2% |
| General Admission Season Ticket holders | 43% |
| General Admission Concession Season Ticket Holders | 11% |
| % One Hotspur members | 25% |
| Premium or 1882 Club members | 3% |
| Non-members | 18% |
Throughout this report, we use the abbreviations ST holder to refer to Season Ticket holders and OHMs to refer to One Hotspur members.
We thank everyone who took part and encouraged others to complete the survey.
Season/matchday tickets & memberships
Pricing and allocation
ST holders
92.5% of ST holder respondents said that they had renewed for the coming season. However, this is one of the lowest reported renewal rates ever revealed by our survey and may indicate that, notwithstanding Europa League success, the disastrous home form of the season had an impact. It could also demonstrate that the Club’s policy as regards concessions is pricing older supporters out of the game.
The freeze on General Admission Season Ticket prices (an outcome that THST successfully lobbied for), may have contributed to a slight improvement in responses relating to pricing. This year, 28% of ST holders said they were satisfied or very satisfied with the price of their ticket (up from 25% in 2024) while 36% said they were dissatisfied or very dissatisfied (down from 47% in 2024).
With regard to Premium and 1882 Club ST holder respondents, 87% of these respondents said they had renewed for the coming season. Just 13% said they were satisfied with the price of their ticket (none were very satisfied), while 49% were dissatisfied or very dissatisfied. It is worth noting that unlike General Admission Season Tickets, the Club has raised the prices of Premium Season Tickets this year. It is also important to acknowledge the relatively small size of this respondent subgroup, meaning that there is greater statistical uncertainty around the results.
OHMs
When asked if they were satisfied with the cost of the One Hotspur membership, 36% were satisfied or very satisfied, and 27% were dissatisfied or very dissatisfied.
General ticketing
77% of respondents, and 85% of those aged over 65 years, expressed dissatisfaction with the decision by the Club to pause and reduce the discount offered to seniors.
When asked about Premier League matchday pricing, just 9% of respondents were satisfied or very satisfied, whilst 59% were dissatisfied or very dissatisfied. The position on European and domestic cup pricing was more even with 31% satisfied or very satisfied and 35% dissatisfied or very dissatisfied.
49% did not have a view on the proposed introduction of rolling QR codes from 26-27, whilst 32% were in favour and 19% were against. This perhaps demonstrates a need for the Club to communicate the policy and its impact more widely with supporters.
Away ticket allocation
A common theme in the THST inbox, at our events, and from our surveys is the perceived unfairness in the system to allocate away tickets. This is understandable given that demand for tickets far exceeds supply, which means that many fans will feel that there is an impossible hurdle to jump to be in with a chance of receiving a ticket.
50% of ST holder respondents indicated that they were either dissatisfied or very dissatisfied with the allocation of away tickets according to loyalty points. 28% did not have a view and 22% were satisfied or very satisfied.
OHMs were less opinionated with 47% expressing no view (with 33% being dissatisfied or very dissatisfied, and 20% satisfied or very satisfied). This perhaps represents the reality amongst OHMs that it is impossible for them to obtain an away ticket so they are ambivalent to the question.
When asked for their views on the allocation of away tickets between general admission (80%), and premium, players, Club staff and sponsor (20%), the largest response, 47%, was neither satisfied nor dissatisfied closely followed by 40% either dissatisfied or very dissatisfied.
35% of people ‘don’t know’ whether the Club does enough to prevent unauthorised distribution of away tickets whilst 28% thought they ‘rarely’ do and 17% ‘sometimes’. Just 8% thought the Club “always” or “usually” did enough in this area.
Summary
We successfully lobbied for the freezing of General Admission Season Ticket prices and for both the announcement of pricing early and the retention of the renewal deadline after the 2024-25 season had concluded. These outcomes have benefited fans and we’re pleased with the positive feedback received. However, a sizeable number of ST holders remain unhappy about the cost of their tickets and the pausing of senior concessions and reduction in the discount offered.
Matchday ticket pricing, on the other hand, is an issue our survey shows the Club has got wrong and that pricing is too high. There is also dissatisfaction with the allocation of away tickets, and the fact that half of our ST respondents are dissatisfied with the loyalty point system means at the very least, the Club should take more action (and more visible action) against unauthorised “passing on” of away tickets.
On the pitch
When asked to comment on the matchday atmosphere, 38% were satisfied or very satisfied compared with 31% that were dissatisfied or very dissatisfied. This perhaps reflects the very unusual nature of a season that included European success and 22 league defeats!
Despite the Europa League success, 54% of respondents were dissatisfied or very dissatisfied with the on-field performance of the team during the 2024-25 season, taking all competitions into account. By comparison, 30% were satisfied or very satisfied with the remainder undecided.
Dissatisfaction with the Club’s transfer policy over the season was more marked, with a huge 69% of respondents either dissatisfied or very dissatisfied, and just 11% satisfied or very satisfied.
Five Principles Survey
The Five Principles survey reflected a general decline in respondents’ attitudes towards the Club. By way of reminder, this survey asks supporters to rank the Club’s performance out of 10 on each of the Principles. The average scores for each were (with the previous survey’s average score shown in brackets):
- Commit to winning 93 (3.5)
- Attract and retain talent 92 (3.3)
- Future proof success 8 (5.9)
- Lead with integrity 86 (3.3)
- Fans first 0 (4.0)
Summary
To some extent it’s unsurprising that the survey revealed growing levels of dissatisfaction against a backdrop of 22 league defeats – the most ever recorded by a team that was not relegated. Recent attempts by the Club to improve matchday atmosphere, in conjunction with supporter-led groups such as THFC Flags and Return of the Shelf, are very welcome provided that the Club can at the same time show progress towards the Five Principles.
Home comforts
57% of match going respondents were satisfied with the ‘availability’, ‘quality’ (55%) and ‘choice’ (52%) of food and beverage at the stadium. These numbers have shown consistent reductions over the life of the survey. However, ‘availability’ and ‘quality’ show small improvements from last year whereas ‘choice’ shows a small decline. Respondents’ opinions were more divided when it came to food and beverage pricing (37% were satisfied, 26% were dissatisfied) and speed of service (45% were satisfied, 22% were dissatisfied). The largest response when asked to comment on the quality of the beverage cups was those who were satisfied – 46%.
When asked whether the Club does enough to celebrate its history and heritage, 38% of all respondents said yes and 48% said no (the rest were not sure), compared with 46% who said yes, and 38% who said no last year.
Summary
When looked at over the time since the stadium opened, it is clear that our survey has shown consistent falls in attitudes towards availability, quality and choice of food and drink in the stadium. The Trust notes that, prior to the 2025-26 season there have been further changes to the food and drink offering and we wait to see how they will be received when we survey fans at the end of the season. There is also more that the Club could do to celebrate its history and heritage in and around the stadium.
Spurs are on the telly
We repeated the question from last year asking match-going fans to indicate their least favoured kick-off times from the current main broadcast slots, asking them to choose as many as applied. The results were as follows:
| Monday night 7:45pm/8pm | 59% |
| Friday night 7:45/8pm | 57% |
| Saturday night 7:45/8pm | 46% |
| Sunday late afternoon 4:30pm | 27% |
| Sunday early afternoon 12pm/12:30pm | 22% |
| Saturday early afternoon 12:30pm | 21% |
| Saturday teatime 5:30pm | 15% |
| Sunday mid-afternoon 2pm or 2:30pm | 8% |
94% agreed with the statement ‘Far more consideration should be given to match-going fans when moving matches for TV.’ 45% of respondents were unable to attend at least one match due to the kick-off time being moved for broadcast. Of these respondents, 24% were left out of pocket financially and 21% lost leave or holiday from work as a result.
Summary
The least popular kick-off times have stayed the same for many years’ according to our survey. The new broadcast deal includes more live matches than ever before which could lead to this becoming a growing issue. Late notification of fixture changes due to broadcasters demands’ continues.
We will continue to press the Club to lobby the Premier League to hold broadcasters to their deadlines and to argue against kick-off times that make things difficult, if not impossible, for travelling fans. Football without fans is simply not the same.
We will also raise these issues with the Independent Regulator when we meet with them, given the persistent failure of the Premier League and individual fans to look out for the interests of fans in this area.
Ownership and governance
To some extent, the responses to our survey in this area have been overshadowed by the dramatic announcement that Executive Chairman, Daniel Levy was immediately stepping down from his role. We may never know the real reasons for this decision but it is possible that the views of supporters contributed to this, at least in part.
In 2025, respondents who indicated that they felt ENIC did ‘a great job’ fell below 1% for the first time to its lowest ever level. In 2022, this was over 20%, it then fell to below 3% in 2023 before stabilising to just under 10% in 2024. This year’s drop-off marked a further fall in confidence in ENIC.
Consistently the most popular answer amongst respondents is the opinion that ‘ENIC do a good job on business but should focus more on football’. In 2022, this was as high as 65% of respondents and was just below 63% in 2024. However, in 2025 the proportion of respondents selecting this answer fell to 44%, whilst being the most popular answer was also the lowest ever percentage for this opinion.
There was a noticeable difference in 2025 in the proportion of respondents selecting one of the two answers that indicate they prefer a change in ownership. The difference between the two answers is that one view calls for change in the event of a credible new owner materialising whilst the other calls for change regardless. In 2025, the percentage of respondents selecting one of these answers was 55%. In 2024, this was just over 25%, in 2023 it was 48% and in 2022 it was 11%.
The 2025 survey therefore shows for the first time that a majority of respondents were in favour of a change in ownership. Within this subset, there was a clear majority preferring change if a credible new owner steps forward, 33%, rather than a sale to any buyer, 22%.
Summary
Although there has been a change in executive leadership at the Club, ENIC remains in position and there has been no change in the ENIC shareholdings, which the Club has confirmed in a statement. The Club has also issued public statements that the Club “is not for sale” but that it has received enquiries from two different consortia as to a sale. Whilst one of those groups has indicated it does not have an intention to make an offer, the other has not and, at the time of writing, could still do so.
The Trust has welcomed changes in fan engagement and communications in recent months, coinciding with the arrival of some of the new executive team. The Trust is aware that further changes are being made and hopes to continue in the spirit of constructive dialogue with the new leadership.
THST: How are we doing?
Our primary duty is to serve our members, so for this section we’ve mainly used data for THST members.
75% of THST members were satisfied or very satisfied with our work in the past year, while 7% were dissatisfied or very dissatisfied. The rest were neutral or unsure. Including non-members, 59% of all respondents were satisfied or very satisfied and 11% were dissatisfied or very dissatisfied with our work. Satisfaction levels have slightly increased from last year.
Summary
It has been a year of ongoing transition for THST, and one in which we have welcomed new people onto the Board. We’ve also, as fans tasted European success and experienced the considerable effort from the Club to plan for a European Final and a trophy parade! We look forward to working with the new leadership at the Club. We’re really appreciative of the support shown to us, and will continue working hard on the issues that matter most to our members.
We will continue to advocate for fans in the coming season and update you on the key issues and developments.
Once again, thank you to everyone who contributed, and to those who have supported our work over the past year.
The more people who join us, the greater our influence and chances of success. You can join THST here.